Dawn Of The Planet Of The Apes (2014)

planet of the apes

Random Thought

How are rental properties, insurance companies, cable companies, and other such businesses able to continue offering new customers with a lower monthly premium that is considerably lower in contrast to existing customers’, providing that after a year, this monthly premium is then increased by anywhere up to 25%?

I will admit that I unfortunately missed out on Business Ethics 101 in school, namely due to the nature of its seemingly oxymoronic title. Nonetheless, it may very well be in a business’s best interest to strive to maintain its loyal customers, as raising a customer’s premium whom of which has for the past year made payments in a timely manner seems counterintuitive.

Perhaps the new customer could be placed on a probationary premium which is higher and then reward—not punish—this customer by dispensing a discount for remaining loyal. I would be willing to wager that the long term profit would likely match the business’s current profit while simultaneously producing a loyal customer founded not on servicing reactive empathetic gestures but on a system of proactive pecuniary rewards.

random thought philosophy rant business ethics insurance cable companies customer